The client, M.D. Capital wanted a logo and letterhead design that would be somewhat conservative, suggesting stability (since they were an investment firm). They also didn't want to spend a lot of money, so they wanted something done very fast. My boss at ThermoGraphics, on the other hand, wanted something a little fun put in as well, hence the scripty font. The whole project--logo, letterhead, and business card, took me an hour and a half.